Design Narrative:

The Ward Burton Wildlife Foundation Aims to engage young adults, ages 25-35 residing in areas not traditionally associated with agriculture or forestry. Our target demographic, predominantly college-educated and middle-class, often lacks awareness of environmental issues like deforestation. To address this, the design narrative emphasizes emotive imagery of wildlife impacted by habitat loss.

The ad series aim lies in fostering awareness among the uninformed about the pressing issue of deforestation. By showcasing imagery of animals affected by habitat destruction, we aim to evoke empathy and a sense of responsibility. Research shows people connect more readily with animals than abstract environmental concepts, making them powerful ambassadors for our cause.

The overarching objective is to elevate organizational awareness surrounding deforestation. Through transparency, sincerity, and a commitment to positive environmental change, we seek to compel our audience to action. The central message challenges individuals to confront their role in habitat destruction, asking, "Will you be their realtor"? This provocative question aims to instill a sense of accountability, prompting introspection and motivating proactive engagement in conservation efforts.